The role of today’s agent.
Many home sellers tell me that they struggle to understand and justify the commission and advertising costs they must pay to sell their home. I agree.
My view is that you still need an experienced sales agent. You also need an agent that is focused and committed to not just marketing your home but securing for you the best possible price.
What’s that worth? The key is to not listen to the hype but do your own research. Whether the agency is a large franchise or a small independent the reality is, it’s about the AGENT not the agency. When it comes to the marketing and sale of your home in today’s real estate landscape, size does not matter.